NovNex comes from the Latin Novus Nexus, meaning "new connection." It reflects our belief that a website's real job is not decoration but connection—between brand and audience, message and action, intent and outcome.

We operate as a focused two-person team, combining strategic depth with hands-on execution. This allows us to move quickly, think holistically, and stay personally invested in every project—without the friction, overhead, or dilution that often comes with larger teams.

With 20 years of experience across sales, marketing, and operations, Ben works at the intersection of business objectives, market dynamics, and performance data to turn websites into growth engines. His bilingual fluency in English and Korean, along with deep cross-cultural insight, helps Korean brands navigate the U.S. market with clarity and confidence.

As a full-stack designer, Heju translates strategy into clean, fast, and intuitive digital experiences—sites that feel unmistakably on-brand and guide visitors naturally toward action.